Here’s a look at three exciting new tech launches in India this week: Sony’s latest BRAVIA 5 XR TVs, the mid-range Poco F7 smartphone, and Samsung’s AI-powered washing machine. From smarter displays to faster charging and intelligent laundry care, these gadgets promise to upgrade your home and lifestyle without breaking the bank.
Sony BRAVIA 5 XR TVs: Smarter Display, Sharper Pictures
Sony’s new BRAVIA 5 XR series brings features once reserved for high-end sets down to more affordable price points. At its core is the Cognitive Processor XR, which mimics the way our brains think and see. By analyzing and cross-referencing hundreds of picture elements in a split second, it delivers more natural contrast, richer colors, and lifelike motion.
Key Features
• Cognitive Processor XR: Optimizes every frame for depth, detail and texture.
• XR Triluminos Pro: Expands the color palette for more vivid hues.
• XR 4K Upscaling: Enhances lower-resolution content to near-4K quality.
• XR Motion Clarity: Keeps fast action smooth and clear, ideal for sports and gaming.
• Google TV: Access Netflix, Prime Video, Disney+ Hotstar and more from a single interface.
• Acoustic Multi-Audio: Tweeters behind the screen add depth and realism to sound.
Available Sizes & Pricing
The BRAVIA 5 XR series spans five screen sizes—43″, 50″, 55″, 65″ and 75″—to suit different rooms and budgets. Prices start at ₹49,990 for the 43″ model and go up to ₹299,990 for the 75″ version. All sets support Dolby Vision, Dolby Atmos and HDMI 2.1 features such as 4K@120Hz passthrough, making them a solid pick for console gamers.
Why You’ll Like It
If you want a smart TV that learns how you like to watch and adapts its picture and sound accordingly, the BRAVIA 5 XR offers a compelling balance of performance and affordability. Its seamless Google TV interface and extensive connectivity options mean you can cut the cord on multiple streaming boxes.
Poco F7: Speed and Style in the Mid-Range
Poco’s F-series has always punched above its weight, and the new Poco F7 continues that tradition. Built around the Snapdragon 7 Gen 2 processor, it combines strong real-world performance with long battery life and 5G connectivity—at a price that’s hard to beat.
Standout Specs
• Display: 6.67″ FHD+ AMOLED with 120Hz refresh rate and 240Hz touch sampling.
• Processor: Qualcomm Snapdragon 7 Gen 2, up to 2.4GHz.
• RAM & Storage: Options of 6GB/128GB or 8GB/256GB, both with UFS 3.1.
• Cameras: 64MP main, 8MP ultra-wide, 2MP macro rear setup; 16MP front shooter.
• Battery & Charging: 5,000mAh battery with 67W fast charging (0–100% in about 40 minutes).
• Software: MIUI for Poco (based on Android 14) with Poco launcher and custom themes.
Pricing & Availability
• 6GB/128GB: ₹19,999
• 8GB/256GB: ₹23,999
Sales begin July 12 on Flipkart and Poco’s online store. Early-bird offers include bank discounts and exchange bonuses, knocking up to ₹1,500 off the final price.
Why You’ll Like It
The F7 strikes a fine balance between speed, display quality and battery life. Gamers will appreciate its fast refresh rate and capable GPU, while everyday users get a vibrant screen and reliable battery performance. The sleek glass back and slim profile add a dash of style to its feature set.
Samsung AI Washing Machine: Smart Laundry, Less Effort
Samsung’s new front-load washer uses AI to take the guesswork out of cleaning clothes. Its AI Wash system scans load weight and fabric type, then adjusts water levels, wash motions and detergent amounts—all in under 30 seconds.
Core Innovations
• AI Wash: Sensors detect soil levels and fabric textures to choose the ideal cycle.
• Auto Dosing: Holds up to two liters of detergent and dispenses just the right amount each time.
• Quick Wash: A full clean in as little as 15 minutes for lightly soiled loads.
• SmartThings Integration: Start, pause or monitor cycles from your phone.
• Hygiene Steam: Removes 99.9% of bacteria and allergens, gentle on fabrics.
Models & Prices
• 6.5 kg AI Inverter: ₹49,990
• 8.5 kg AI Inverter: ₹59,990
Both models are available now through Samsung’s online store, major appliance retailers and e-commerce portals. No-cost EMIs and festive discounts bring additional savings.
Why You’ll Like It
You spend less time sorting loads and measuring detergent. The AI Wash system ensures your whites stay white and colors don’t bleed. With SmartThings, you can even get real-time updates on your cycle, so you know exactly when to transfer clothes to the dryer.
3 Key Takeaways
• Sony’s BRAVIA 5 XR TVs bring high-end picture processing to mid-range prices, with Google TV and HDMI 2.1 for gamers.
• Poco F7 packs a Snapdragon 7 Gen 2 chip, 120Hz AMOLED display and 67W fast charge in a stylish, budget-friendly package.
• Samsung’s AI washing machines simplify laundry with automatic detergent dosing, fabric-sensitive cycles and smartphone control.
FAQ
Q1: When and where can I buy these products?
A1: Sony’s BRAVIA 5 XR and Samsung’s AI washers are available now via brand stores, major electronics retailers and e-commerce portals. The Poco F7 goes on sale July 12 on Flipkart and Poco’s own site.
Q2: Are there launch offers or discounts?
A2: Yes. Early purchasers of the Poco F7 get bank and exchange offers worth up to ₹1,500. Sony and Samsung are offering no-cost EMI plans and festive discounts that vary by retailer.
Q3: How steep is the learning curve for these smart devices?
A3: Very mild. Sony’s Google TV interface is user-friendly, Poco’s MIUI for Poco feels like stock Android with extras, and Samsung’s SmartThings app guides you through setup step by step.
Ready to upgrade your screen time, smartphone game or laundry routine? Head to your favorite online store or visit a local dealer today to explore these new launches and take advantage of special offers. Don’t miss out—your smarter home awaits!
