Intro
Sift, the global leader in digital trust and safety, has once again claimed the top spot in every fraud prevention category in G2’s Summer 2025 Reports. This achievement reflects Sift’s unwavering commitment to delivering best-in-class solutions that help businesses detect, prevent, and remediate fraud at every stage of the customer journey. By securing #1 rankings across the board—from payment fraud to account takeover protection—Sift continues to raise the bar for innovation and customer satisfaction in the fraud prevention space.
Body
G2, the world’s largest tech marketplace driven by authentic peer reviews, evaluates fraud prevention platforms on two key dimensions: customer satisfaction and market presence. In its Summer 2025 Reports, G2 surveyed more than 30,000 users and received over 450 independent reviews for Sift’s platform. Customers praised Sift for its ease of implementation, real-time threat detection, and responsive support, giving Sift top marks in categories including Quality of Support, Ease of Use, and Likelihood to Recommend.
“Succeeding in today’s digital economy means stopping sophisticated fraud attacks before they happen,” said Will Lin, CEO and co-founder of Sift. “Our #1 ranking across all fraud prevention segments is a testament to our team’s dedication and our customers’ trust. We’re proud to empower businesses of every size to grow safely and confidently.”
Key Performance Highlights
– Overall Rating: 4.7 out of 5 stars based on 452 reviews.
– Implementation Satisfaction: 93% of users rated deployment and integration as “highly satisfactory.”
– Real-Time Detection: Over 85% of customers highlighted Sift’s Speed & Accuracy in identifying fraudulent events.
– Support Excellence: 92% of users gave top scores for Support and Services.
– Market Presence: Sift ranks #1 globally for Fraud Prevention, Digital Trust & Safety, Payment Fraud, and Account Takeover Protection.
Industry Recognition
Sift’s industry-leading technology combines machine learning with device intelligence and behavioral analytics to create a comprehensive view of every online interaction. This multi-layered approach not only flags suspicious activity in milliseconds but also adapts dynamically as fraudsters change tactics. As digital transactions surge—driven by e-commerce, online marketplaces, and mobile banking—businesses are under increasing pressure to secure their platforms without sacrificing user experience. Sift’s customer feedback emphasizes that the platform’s predictive models and clear risk scores allow teams to automate decisions that once required manual review, saving time and operational costs.
Sift’s leadership in G2’s grid reports is especially meaningful given the competitive landscape of fraud prevention. Numerous vendors claim to offer end-to-end solutions, but G2’s authentic user ratings reveal Sift’s distinctive edge in delivering both innovation and practical results. For small startups, mid-sized companies, and Fortune 500 enterprises alike, Sift remains the trusted choice for scaling safely under the weight of rising digital threats.
Customer Success Stories
– FinTech Innovator: A rapidly growing payment app reduced chargebacks by 65% within three months of deploying Sift’s API, attributing faster customer onboarding and lower decline rates to Sift’s adaptive machine-learning models.
– Global E-commerce Brand: Leveraging Sift’s Custom Scoring, this retailer saw a 40% drop in manual reviews while maintaining a sub-1% fraud rate, freeing up fraud-analyst resources for strategic tasks.
– On-Demand Marketplace: With Sift’s integrated Device Reputation engine, an international ride-share service blocked 98% of account takeover attempts, improving user trust and retention.
These success stories reflect Sift’s versatile platform, which scales from small developers to enterprise-grade deployments. And with Sift’s ever-expanding suite of APIs—covering payment intermediaries, identity verification, and dispute management—businesses can plug in advanced fraud defenses at exactly the points they need them most.
Looking Ahead
As fraud schemes evolve—ranging from deep-fakes to synthetic identity attacks—Sift is doubling down on research and development. The company recently announced enhancements in its Graph Network, which now analyzes over 80 billion global events per month to identify emerging fraud rings in real time. These updates will roll out across Sift’s product portfolio in the coming quarters, ensuring that customers stay ahead of threats without constant manual tuning.
In the words of one G2 reviewer: “Sift’s team not only delivers a robust platform but also partners with us on best practices, roadmaps, and continuous improvement. We sleep better at night knowing our fraud prevention is in good hands.”
3 Takeaways
1. Sift tops G2’s Summer 2025 Reports in every fraud prevention category, including Payment Fraud and Account Takeover Protection.
2. Customers highlight Sift’s rapid implementation, accurate real-time detection, and exceptional support—driving industry-leading satisfaction scores.
3. Sift processes over 80 billion events per month, empowering businesses to automate risk decisions and focus on growth.
3-Q FAQ
Q: What makes G2’s reports credible?
A: G2 aggregates thousands of verified, user-submitted reviews to score vendors on Satisfaction and Market Presence. Its unbiased methodology offers a transparent look at how real customers experience fraud prevention solutions.
Q: Which fraud prevention categories did Sift dominate?
A: In Summer 2025, Sift earned #1 rankings in all evaluated segments: Fraud Prevention, Digital Trust & Safety, Payment Fraud, and Account Takeover Protection.
Q: How can I explore Sift’s platform and customer feedback?
A: Visit Sift’s profile on G2 to read detailed user reviews, compare features side by side, and download the full Summer 2025 Fraud Prevention Report.
Call to Action
Ready to see why Sift is the #1 choice for fraud prevention? Schedule a personalized demo today and discover how our industry-leading platform can protect your business, boost approval rates, and reduce manual reviews. Visit www.sift.com/demo or contact sales@sift.com.
